I just finished a great little book, about a 45 minute read, about selling and life challenges. There are basically 4 steps, they are:

1. A Purpose – you must have a PURPOSE for what you are selling and that purpose must be spelled out in your head or written down.
2. A Desire – you have to have an overwhelming DESIRE.  a desire that is express in what you do, so much so others and see it and feel it.
3. A Plan – You must sit down and put a PLAN together, I needs to be written, and include all of the what ifs.  The plan you will use to keep you on track. As so many business owners know it is to ease to get side tracked.
4. Hard Work – Everything in life that is worth accomplishing takes HARD WORK and dedication. Success doesn’t come over night.
5. I know, I said there was only 4 steps but there is a 5 step and that is to SHARE THE ABUNDANCE some people call is Paying It Forward.  This is often time one of hardest parts of being successful and that is sharing what you have gained to make the life of someone else better.  I don’t meaning sharing your wealth but sharing your knowledge and the lessons you have learned.

The book was written by Kevin Allen, who has been in the direct sells business for over 20 years.  He has been a trouble shooter for direct sales companies, he has built direct sales companies, and with every company he has been involved with he has won top honors for his efforts.

Kevin doesn’t just write about these principals, but he lives by these principals.  Kevin has joined up one last time with a company to build it and make others successful along the way, check out the company here.

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I got a great little book today from a friend that I just met a couple of weeks ago. The book is titled “The Watermelon Sale, a story with heart”.  The author of the book is Kevin Allen.

Kevin Allen is a master sales man, marketer and net-worker.  He is one of those who gets a call to evaluate a product, set up a marketing program, train the sales people, and set up the networking opportunity.  As a distinction he has specialized in network marketing for over 20 years.

The lesson taught in this book we all know and have experienced.  The lesson is taught to us in the form of a story about a Scoutmaster and the boys he works with. The Scoutmaster in this story is a master salesman and he would tell the boys, “We are all salesman, no matter what we do or become, so let’s be as good at it as possible.”

The watermelon sale involves giving the people a taste of the heart of the watermelon, the most succulent part of the melon and then telling them they can have the rest of the melon for a price.  The point is we must sell the heart of whatever it is he have, not the differences or the trinkets but the heart. If we sell the heart they will buy.

The trick to often is find out what the heart is and sell it.

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