I got a great little book today from a friend that I just met a couple of weeks ago. The book is titled “The Watermelon Sale, a story with heart”.  The author of the book is Kevin Allen.

Kevin Allen is a master sales man, marketer and net-worker.  He is one of those who gets a call to evaluate a product, set up a marketing program, train the sales people, and set up the networking opportunity.  As a distinction he has specialized in network marketing for over 20 years.

The lesson taught in this book we all know and have experienced.  The lesson is taught to us in the form of a story about a Scoutmaster and the boys he works with. The Scoutmaster in this story is a master salesman and he would tell the boys, “We are all salesman, no matter what we do or become, so let’s be as good at it as possible.”

The watermelon sale involves giving the people a taste of the heart of the watermelon, the most succulent part of the melon and then telling them they can have the rest of the melon for a price.  The point is we must sell the heart of whatever it is he have, not the differences or the trinkets but the heart. If we sell the heart they will buy.

The trick to often is find out what the heart is and sell it.

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