No more than 30 minutes ago I finished a book titled “Six Pixels of Separation”, it is written by Mitch Joel

This is an excellent book!

In today’s connected society, everyone is connected and if a business isn’t connected it is losing out.  If it is not connected in the right way it will never create a following and it will do just the opposite, drive people away.

The book talks about the proper way to get connected as a business and provides examples of business that have done it right and business who have done it wrong.

After reading, I walked away thinking to myself there are somethings I need to do for the businesses I own because I been approaching somethings from the wrong direction.

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Recently, Saturday that was, I picked up a book called titled “Crush It”.  It is a book that I’ve been wanting to to take a look at for sometime.  I first came to my attention when it was mentioned by Real Estate speaker and motivator Tom Ferry.

Just a side note, Tom Ferry has some really good content, for everybody. You can Check him out here.

The book is written by Gary Vaynerchuck, don’t ask me how to pronounce it. Even though I’m speak multiple languages, I’m not fluent in Russian. The fact that I speak multiple languages is probably apparent it in my spelling and grammar, never been one of my strong points.

In the book he makes some very good points about being passionate at what you are doing and if you don’t have passion don’t do it. Read the rest of this entry »

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I just finished a great little book, about a 45 minute read, about selling and life challenges. There are basically 4 steps, they are:

1. A Purpose – you must have a PURPOSE for what you are selling and that purpose must be spelled out in your head or written down.
2. A Desire – you have to have an overwhelming DESIRE.  a desire that is express in what you do, so much so others and see it and feel it.
3. A Plan – You must sit down and put a PLAN together, I needs to be written, and include all of the what ifs.  The plan you will use to keep you on track. As so many business owners know it is to ease to get side tracked.
4. Hard Work – Everything in life that is worth accomplishing takes HARD WORK and dedication. Success doesn’t come over night.
5. I know, I said there was only 4 steps but there is a 5 step and that is to SHARE THE ABUNDANCE some people call is Paying It Forward.  This is often time one of hardest parts of being successful and that is sharing what you have gained to make the life of someone else better.  I don’t meaning sharing your wealth but sharing your knowledge and the lessons you have learned.

The book was written by Kevin Allen, who has been in the direct sells business for over 20 years.  He has been a trouble shooter for direct sales companies, he has built direct sales companies, and with every company he has been involved with he has won top honors for his efforts.

Kevin doesn’t just write about these principals, but he lives by these principals.  Kevin has joined up one last time with a company to build it and make others successful along the way, check out the company here.

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It seems like these days I am reading a lot of books in an effort to improve my business.  You see I am always looking to read and learn from people who have done the things that I want to do or who have made the mistakes.

I first read about Norman Brodsky the founder of CitiStorage in another book, if I remember correctly that book was E-myth Revised.

I was intrigued at how he built his business from the ground up, almost lost it and then saved it.  He talks about the mistakes he made and why. He talks about the growth of a business and how money coming in doesn’t necessarily equal success and staying power.

His view on how to build a business is insightful, and the lessons he teaches as he helps people succeed are wonderful. One of the things he talks about is going after the small fish and building your business long term success upon them. If you have the big fish and 50% your business is built upon them and they go someplace else, your business is 50% less the next day; that can put you out of business.

I would recommend this book as basic reading for anybody looking to grow their business or if they are just getting started it is a must read.

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I got a great little book today from a friend that I just met a couple of weeks ago. The book is titled “The Watermelon Sale, a story with heart”.  The author of the book is Kevin Allen.

Kevin Allen is a master sales man, marketer and net-worker.  He is one of those who gets a call to evaluate a product, set up a marketing program, train the sales people, and set up the networking opportunity.  As a distinction he has specialized in network marketing for over 20 years.

The lesson taught in this book we all know and have experienced.  The lesson is taught to us in the form of a story about a Scoutmaster and the boys he works with. The Scoutmaster in this story is a master salesman and he would tell the boys, “We are all salesman, no matter what we do or become, so let’s be as good at it as possible.”

The watermelon sale involves giving the people a taste of the heart of the watermelon, the most succulent part of the melon and then telling them they can have the rest of the melon for a price.  The point is we must sell the heart of whatever it is he have, not the differences or the trinkets but the heart. If we sell the heart they will buy.

The trick to often is find out what the heart is and sell it.

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